With the right planning and strategies, starting a cleaning service can be an inexpensive way to become a business owner.
Starting a cleaning service can be really lucrative. There will always be homes that need cleaning, and it’s a job people are eager to hand off. Just ask our cleaning industry expert, Katie Pearse. Over the course of 7 years, she tripled her cleaning service’ hourly rate from $62 per hour to $180 per hour!
Even better news: your upfront investment can be next to nothing, especially if you’re willing to do a lot of the work yourself.
Disclaimer: You’ll Have to Spend a Little
You’ll need to follow the laws in your area to legally practice business. At the very least, this usually means you’ll have to register your business. While not always legally required, you may want to explore business insurance.
And, of course, you’ll need to buy essential cleaning supplies. The right cleaners, rags, bags, and scrub brushes are the only way you’ll be able to get the job done!
Now, let’s focus on the things you can do to start your abu dhabi cleaning service that don’t require money.
Target the Right Clientele
Residential cleaning, where you’re cleaning homes, is an easier business to get into than commercial cleaning. Large janitorial companies dominate the market that cleans office buildings and the like, and cleaning at this scale requires equipment and labour hours that demand a large starting budget.
It’s also easier to attract new residential cleaning clients, which we’ll cover later in the article.
Do the Cleaning Yourself
In the beginning, doing all of the cleaning yourself is an obvious way to eliminate labour costs associated with hiring someone else to clean for you. You can schedule cleaning jobs around your full time job, on weekends or in the evenings depending on your schedule.
Cleaning yourself also allows you to ease into your new business, taking the pressure off finding a long list of customers right away to keep employees busy. By taking it slow, you can focus on quality service and building your reputation, rather than relying on low prices to build your client list.
At a certain point you’ll feel it’s time to leave your current job to grow your dubai cleaning service full time, and soon after you may decide to hire your first employee.These are exciting future steps that can follow your original plan to handle cleaning jobs yourself.
Create an Easy Uniform
There’s no need to splurge on a fancy uniform featuring your logo when you’re starting out. A simple dress code of all black, or dark pants and a coloured tee (pick your favourite!) will do just fine. Achieve an extra layer of polish, that will also keep your color-coordinated uniform cleaner longer, by wearing an apron.
The key is to be consistent with your uniform. If your clients see you in the same look each time you interact, your professional image will have a much better impact than if you were to show up to their homes in random graphic tees plastered in logos.
Use Word of Mouth Marketing
Continuing on from our uniform pointers, a client is more likely to refer a business with a professional image to their friends and family members.
To get your first customers, reach out to your circle of friends, letting them know you’ve started a al ain cleaning service if they or anyone they know is interested in trying out your services. Once you’ve cleaned someone’s home, let them know you’re looking for new clients. You can even offer them a discount off their next clean if they refer a friend.
Word of mouth is a powerful customer generation tool, so be sure your service is on point to keep your customers raving about your business.
Customize Your Client Experience
Remember that your customers hire you to make their lives easier, and you can ensure your customers are satisfied by tailoring your service to their needs.
Ask them what they’re looking for from a cleaning session. Maybe they’re looking for help decluttering or want someone to spend extra time vacuuming all of the pet hair off the couch. They might appreciate small touches like elegantly folded toilet paper ends.
Taking the time to discuss these details with your client can make or break an ongoing customer relationship, and set you apart from the competition. Our free Client Profile Template can help you collect and manage this information.
Establish Your Brand
Attention to detail, a consistent uniform, client profiles—all of the details we’ve covered contribute to a strong and trusted brand.
Getting your company values on paper will help you communicate to your customers what they can expect from your sharjah cleaning service, and how you’re different from the competition. Maybe you’re committed to using environmentally friendly products, believe in customized experiences, or promise to be on time every time. Our free Branding Toolkit can help you through this process.